When you are looking at a mockup of your future website, it can be tricky to know what to look for and what to consider. This is a simple guide to help you when you are reviewing a mockup concept for your new website. It will help you ask the best questions to get the most out of the process.

<aside> 💡

Scroll to the bottom to see the other checklists in this series

</aside>

🎨 1. Visual Design & Aesthetic

Does the design look good and match the brand?

• [ ] How effectively does the visual design communicate the brand’s identity and differentiate it from competitors?

👉 In what ways is it clear this site is for your business? What makes it stand out from your competitors?

• [ ] In what ways does the visual hierarchy guide users toward intended actions or content priorities?

👉 How does the web page guide your visitors to the most important action you want them to take?

• [ ] How well do the visuals support both immediate appeal and long-term usability?

👉 It looks great, but will it always look great once you start changing or adding new content?

🧠 2. Usability & Clarity

Is it clear what to do and where to go on each page?

• [ ] How intuitively can users understand the structure and purpose of each page without assistance?

👉 Could anyone go to the website and move around it without someone guiding them?