When you are looking at a working version of your future website, it can be tricky to know what to look for and what to consider. This is a simple guide to help you when you are reviewing a prototype website. It will help you ask the best questions to get the most out of the process.

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Scroll to the bottom to see the other checklists in this series

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🚀 1. Overall Experience & Strategic Fit

Does the prototype bring the full experience to life in a way that supports our goals?

• [ ] To what extent does the prototype deliver the core experience you intended to create?

👉 Does the website meet at least the minimum requirements you had at the start?

• [ ] How effectively does the site guide different user types toward their respective goals?

👉 Are visitors guided towards the most important final actions (e.g. contacting you, buying something, etc)?

• [ ] Where in the prototype are we making assumptions about user behaviour that still need validation?

👉 Are there sections or ideas that we assumed would work well for your customers? Can we check if it does work?

🧭 2. Flow & Navigation

Can users move through the site smoothly and find what they need?

• [ ] How seamlessly does the user journey unfold across the site, and where does momentum break down?

👉 Can you easily move around the website? Are there any points where you get stuck?