It can be hard to view a wireframe design and know what to look for and what to consider. This is a simple guide to help you when you are reviewing a wireframe concept for your new website. It will help you ask the best questions to get the most out of the process.

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Scroll to the bottom to see the other checklists in this series

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🧱 1. Strategic Purpose

Does the layout reflect the main goals of the site?

• [ ] Does the wireframe clearly reflect the primary goal of the page (e.g. conversion, information, engagement)?

👉 What do you want visitors to do before they leave the website? Is that clear and easy to do?

• [ ] Are the core services positioned where users are most likely to see them?

👉 Is it clear and obvious what your business does?

• [ ] Is the business value proposition visible within the first few seconds of viewing the homepage?

👉 Within a few seconds of looking at the Home page, is it clear what your business does?

🧭 2. User Experience & Journey

Can users easily find their way and take the right next step?

• [ ] Does the layout naturally guide the user toward the next step (e.g. get in touch, explore services, sign up)?

👉 Do the most obvious buttons and links take you to the most important page?