A simple guide to help you when you are reviewing a website’s sitemap. It will help you consider and ask the best questions to get the most out of the process.

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Scroll to the bottom to see the other checklists in this series

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🧭 1. Clarity

• [ ] What is the key thing you want your website visitors to do before they leave the website?

👉 Is it to buy something, call or email you, or to learn something new?

• [ ] How well does the sitemap reflect the true goals of the business and the needs of its audience?

👉 Is it easy for the user to find what they might for looking for and to do that key thing you want them to do?

• [ ] Is the purpose of the website clearly supported by the way the content is structured?

👉 Do the titles and text on the page explain what you want the visitors to do? Are there buttons and ways for the user to do that key thing before they leave?

🧑‍💻 2. User Journey & Navigation

• [ ] Does the sitemap guide different types of users towards their goals in a logical way?

👉 Would new and previous visitors to the website know what you want them to do?

• [ ] Are we making it easy for visitors to find what matters most to them?